![](https://cdn.myportfolio.com/b4fa4d90-55ff-4060-ba6c-3dcc924a41a2/433616f6-08da-4ec1-b4fb-8994c4f91552_rw_1920.png?h=3000b0bf98a18f0ed959468ea545ac0f)
![](https://cdn.myportfolio.com/b4fa4d90-55ff-4060-ba6c-3dcc924a41a2/6bcbd25e-c4c9-424e-b6f1-b1aa9e5f6d8d_rw_1920.png?h=2a3eb9ba1403f925a50d77ccd817682b)
![](https://cdn.myportfolio.com/b4fa4d90-55ff-4060-ba6c-3dcc924a41a2/474e193b-d591-47f9-9028-db320726f007_rw_1920.png?h=9f759fa619dddf7cda6065e2b02c6824)
![](https://cdn.myportfolio.com/b4fa4d90-55ff-4060-ba6c-3dcc924a41a2/bcd9bce0-d53d-4894-b9cc-cab4d782c30b_rw_1920.png?h=bb9452d70d75040344e5f5131e718a62)
![](https://cdn.myportfolio.com/b4fa4d90-55ff-4060-ba6c-3dcc924a41a2/6cb8b99d-0989-4c49-8a8c-b7e1227e4c96_rw_1920.png?h=a9eb23ec935835f13e872f32b194d0cc)
For the design of Goose Creek Bicycle Shop I wanted the branding to have a strong focus on sustainability, and promoting an active lifestyle. With the promotional pieces I also wanted to prioritize community engagement, to connect with customers and share the company mission. For the logo I incorporated different elements of a bicycle to convey a sense of quality. For the typography I wanted a clean and modern look but still a homey feeling so I went with a serif font for the first half of the name and then a sans serif font for the last half. As for the color palette I used a combination of blue and green shades to evoke a connection to nature and the environment.