For the design of Goose Creek Bicycle Shop I wanted the branding to have a strong focus on sustainability, and promoting an active lifestyle.
With the promotional pieces I also wanted to prioritize community engagement, to connect with customers and share the company mission.
For the logo I incorporated different elements of a bicycle to convey a sense of quality. For the typography I wanted a clean and modern look but still a homey feeling so I went with a serif font for the first half of the name and then a sans serif font for the last half.
As for the color palette I used a combination of blue and green shades to evoke a connection to nature and the environment.