Najera's brand identity is built on the values of natural beauty, sustainability, and eco-friendliness. The brands name itself is a nod to its Mexican heritage, which adds an element of authenticity & cultural pride to the brand's identity.
The brand's color palette, which includes green, gold, & muted tones, reflects the brands commitment to natural ingredients and cultural identity. I used serif fonts in the logo and packaging design to convey a sense of sophistication and quality. For the packaging color, I experimented with bold and muted tones to create a contrast and a way for the brand to stand out on shelves.
Overall Najera's brand identity is well crafted and cohesive with all the elements working together to communicate its values and mission.